Shiftwave is a Santa Barbara-based wellness-tech company whose system combines whole-body vibration, guided breathing and sensory immersion to help people reset on demand, and it’s used by athletes and everyday users alike. I created a range of video content for the brand: punchy ads, honest testimonial videos with real users and athletes, and visuals for expo booths and presentations. Across all of it, I focused on making something you can’t see, nervous system regulation, and relaxation feel tangible on screen.
Our collaboration began with a series of 10 instructional videos explaining what Shiftwave is and how to use it, turning a complex, unfamiliar product into something clear and easy to approach. That grew into a year-and-a-half partnership, with ongoing work across ads, testimonials and event content.